FREE Book! My MMA Blueprint
The No Holds Barred Playbook To Growing A Successful Martial Arts School
"The information in this book has allowed me to build a million dollar MMA School and has been responsible for other million dollar and high six figure schools in the MMA and BJJ World" - Master Marcos
What is My MMA Blueprint?
My MMA Blueprint is the exact blueprint that changed the entire BJJ & MMA school owner industry.
It allowed school owners to keep their houses, not lose their schools and often times help bring school owners back from the brink of bankruptcy.
It is a Step-by-Step system that you can follow to exponentially grow your school starting TODAY.
And you can have it for FREE!
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Listen To What People, That Have Learned
The Blueprint, Have To Say...
"Actually getting to hear and see just a little bit just BLEW MY MIND!!!" - Rafeal Lovato
"It's good for your students, it's good for your school as well as being able to make it a more profitable business" - Stephen Whittier
"This is a way that is going to radically change your life, your school and experince your students have!" - Tim Credeur
Introducing My MMA Blueprint - The No Holds Barred Playbook To Growing A Successful Martial Arts School

“When Lloyd Talks You Better Listen, Take Notes, Turn On The Recorder”

Lloyd Irvin is a Master Direct Response and Internet Marketer. I must find it necessary to INSIST that you take advantage of learning everything that he is willing to share.

The speed at which he works is blinding.

I call him "The Master Implementer", one minute we are
talking about an idea and while we are still talking he sends an email on that damned Black Berry of his or picks up his cell phone and it's up and running - that day!

The speed at which he's already implementing great ideas and profiting huge is really mind-numbing. He's mastered a hundred things that are brilliant and, is able to explain them in a very step by step and logical way.

I've watched him turn his otherwise very mundane brick and mortar business into a million dollar plus auto-pilot empire and at the same time become an almost instantaneous multi millionaire in the internet marketing World.

When Lloyd talks you better listen, take notes, turn on the recorder - and, do what he tells you to do - only if you really want to get really rich this year.
Stephen Oliver, MBA
Extraordinary Marketing & Martial Arts Marketing.
Member: Dan Kennedy VIP MILLIONAIRE Mastermind Group
Inside Of This FREE Book, Here Are 10 Of The Legs That You'll Be Given For FREE...
Your 1st “Leg To Stand On”
Offline Campaigns – My last event covered all things online. Now discover how to pull customers to your business using tested offline methods. (These were some of my biggest moneymakers when I first started out…)
  • How to get newspaper advertising at up to half off the card retail rate. (This alone could bump your return on investment up over 100%!)
  • The # 1 secret local magazine that I use for advertising. (This publication consistently brings in awesome responses in the DC/Metro area. If your school is near me you can use the same one, but if its not, I can show you how to find hidden opportunities like this in your own back yard.)
  • Find out how I get my advertisements in magazines every month and pay up to 70% less than all my competitors. (This simple secret takes just 15 minutes to implement.)
  • Simple secrets you have to know about offline newsletters and how to make them pay. (And the big mistakes most people are making.)
  • 3 easy ways to make television ads pay! (Why most people can’t and what you should do differently.)
  • And much, MUCH MORE!
Your 2nd “Leg To Stand On”
Direct Mail – Not only is direct mail a great way to promote your business, it can be SUPER CHEAP if you know how to do it. (I have tons of information to share with you on how to maximize the efficiency and return on investment of all your direct mail campaigns.)
  • CHEAP post card solution that cost 80% less than a typical direct mail piece.
  • The one specific thing you should have on ALL your direct mail pieces that only 1 in 1,000 martial arts school owners ever uses.
  • How I use mailing lists from companies like InfoUSA to make great profits. (And why other martial arts schools are breaking even and even losing money on this. Guaranteed responses and return on investment!)
  • 3 easy ways to make sure your direct mail copy gets the results you need. (How to make them open it, read it and call you to find out more.)
  • How to use direct mail to build deeper, stronger relationships with current students so that they will spend more money in your school, and actually thank you for it.
  • And much, MUCH MORE!
Your 3rd “Leg To Stand On”
Lead Generation Campaign – These automated systems work tirelessly for you to bring in leads and prospects while leaving you more time to concentrate on your school, your students and your life.
  • How to combine online and offline systems with my other 8 “Legs To Stand On” to generate 100-150 new students each and every month. (Like clockwork.)
  • How to automate 99% of your lead generation to keep it finding new students and making you money, even while you sleep.
  • My incredibly simple, yet effective, secret to using an ordinary voicemail message to increase profits over 1,000% (Yes! I’m serious about that number. Nobody else knows about this or is using it in our industry. I paid thousands to learn and develop this strategy, and you’re getting it FREE!
  • The easiest and most effective way to find leads. (And how to find leads in places that no one else is even looking.)
  • Let me show you how to pick and choose by recognizing which leads are worth running down and which leads aren’t.
  • And much, MUCH MORE!
Your 4th “Leg To Stand On”
Sales Generation – I’m going to teach you how to turn your normal everyday business into a moneymaking machine!
  • How to charge more than your competitors. (And the smartest ways to spend some of that extra money on marketing, advertising, salary increases, school renovations and much more. Your students will be happy to pay this.)
  • How you can increase prices with your EXISTING students without losing them. (And guarantee they’ll be happy to pay.)
  • The #1 way to get parents to sign their kids up quickly and fall in love with you and your instructors. (And how most school owners talk to parents ALL WRONG.)
  • How to up sell, cross-sell, and upgrade your students so they pay more each month. (What you have to offer that will leave them wanting even more.)
  • How to implement a “Black Belt Club” style program into your school and earn $100’s more per student per month. (Even if … you’re a mixed martial arts school, BJJ school,or teach some other type of martial arts and you think it’s impossible.)
  • And much, MUCH MORE!
Look this is the simple truth…

If you are an honest, hardworking fighter who has real knowledge and skill to offer others, then it is your duty and your job to help people see the value of investing in your school.

If you do it right, not only will people be willing to pay top dollar for your services, they’ll actually be happy to. The more people invest in themselves and their passion for martial arts, the more they are going go get out of it.

This is something that I feel very strongly about. Because if you have the ability and the opportunity to take the wisdom that you are sharing with 50 students and bring it to 500, then you have an obligation to do so.

If you do it right, your students will recognize that the benefits they receive for their money are worth much more than what they are paying you. And I'm going to show you exactly how I did it right when I was in your shoes.
Your 5th “Leg To Stand On”
Phone/In House Skills – When the phone starts ringing off the hook and all those new faces come streaming through the door, you and your entire team need to be ready to sell and promote your business.
  • Use my custom scripts and templates to turn almost every phone inquiry into a paying customer. (Without suggestive or “pushy” selling.)
  • I’ll give you specific instructions on how to delight and satisfy every single customer, whether you’re calling to remind them of an event or ask them for a payment.
  • The exact system I use to give people a first day tour of my school. (And how I use that opportunity to build rapport, trust, familiarity and get them lining up with their credit cards in hand to sign up for a trail.)
  • 5 things you must make absolutely sure none of your employees are doing! (This could kill your credibility, and make your customers unhappy, and most school owners have no idea they’re making these mistakes!)
  • The quickest way to train your staff that will have them wanting to learn and do better at their jobs.
  • The best thing you can do to make sure your team is providing great customer service ALL THE TIME and not just when you’re in the building. (And how not doing this could cost you students and employees.)
  • See how I get 85-90% of walk-ins to sign up the very first day, even after I offer them a free trail!
If you were to have me come to your school and train your staff on all the phone and in sales processes that I use in my own school to increase sales and customer satisfaction, it would run you about $15K-$25K. But you aren't going to pay anything close to that amount to have me trail your people! (more on that in just a minute ... )
Your 6th “Leg To Stand On”
Hidden Profit Centers – You don’t have to be a bastard or a “McDojo”. There are literally hundreds of opportunities to make loads of money. I call them hidden profit centers.
  • Use exclusive clubs and memberships to upgrade your students and make them want to spend more money.
  • The absolute BEST way to get more profits on belt promotion days. (Without coming off like a thief or hustler.)
  • If you own a “pro shop”, then you can increase sales of your equipment, training gear, uniforms and anything else you might have to offer.
  • How to launch (if you so choose) a super simple, yet highly profitable, info marketing campaign to add additional profit streams to your business.
  • And much, MUCH MORE!
Your 7th “Leg To Stand On”
Free (or dirt cheap) Publicity – I’ll show you how to become famous in your hometown. Go from being “that guy” to being the martial arts celebrity/authority in your the area…
  • Discover the secrets I use for getting local newspapers calling ME to advertise in their publications. (And the best way to do this on a budget.)
  • How to get your articles published in magazines to start earning more street credit, making more money and be viewed as an expert by your community.
  • What I've done to be featured on local TV news stations and the best way for you to make it happen. (Find out what I said to get on, what I mailed them, and how I [and you] can do it pretty much whenever the need arises.)
  • And much, MUCH MORE!
Your 8th “Leg To Stand On”
30 Day Free Trail – Let me tell you, I’ve gotten so many questions about this, I have to dedicate an entire section to it during this event. I’m going to break it down for you, step by step, and show you exactly what I’m doing, and how you can do it too…
  • Watch me break down my system and show you real numbers to explain exactly how I use this 30 day free trail to actually make money.
  • Learn what I do to practically ensure that 80% of people who sign up for my free trail become paying members at the end of the month. (This is no gimmick or exaggeration. 80% is my actual rate of conversion…)
  • Forego the hassle of dead end prospects and let me teach you how to recognize and avoid all those little time wasters that are looking to take advantage of you and your staff. (Weed out the freeloaders and find the real students!)
  • Use the same strategies as me to advertise your free trials in all your marketing and increase your response rate an average of 300%!
  • What I did WRONG in the beginning, what you’re probably doing wrong now, and how to avoid those mistakes. (Cut through the learning curve and make it work for your school even FASTER!)
  • And much, MUCH MORE!
Your 9th “Leg To Stand On”
Social Marketing – I’ll show you how to take advantage of FREE social media networks and use them to your advantage.
  • Take advantage free advertising using social media networks like Facebook and MySpace. (I have nearly 5,000 friends and the numbers keep growing! I can show you how I did it and how you can as well.)
  • The easiest way to get people commenting on my posts and my wall all the time. (And you can do use these too.)
  • Exactly how I’ve put up over 30 BLOGS in the last year. (How to take advantage of push-button software and how they can bring in 1,000’s of new leads, absolutely FREE.)
  • How I do all of this and appear to be online all the time when, in fact, I RARELY ever check these pages at all. (Take home my secrets of automation.)
  • Learn everything I know about Twitter and I use it to gather leads and even make money. (I have almost 1300 followers and those numbers are growing daily.)
  • 2 easy ways to get people Re-Tweeting your messages and spreading the word about you and your business FOR FREE!
  • And much, MUCH MORE!
And last but not least ...
Your 10th “Leg To Stand On”
Online marketing – That’s right, I’m going over it all. From top to bottom, start to finish. If you missed my first event, you’ll have a chance to get all the information that I shared back in August about building your business online.
  • The secret of "S & D" and how I've used it to produce guaranteed marketing systems in my business while all my competitors are standing around wondering how I can put out so much marketing so quickly!
  • Why the internet is one of the most powerful ways to market since the invention of the printing press and how to use it to setup automated marketing systems that bring you prospects and new students 24/7, 365!
  • How to build and distribute dozens of websites and get thousands of visitors to those websites when you don't know a THING about computers! (I don't put up ANY of my own web sites! Yet, I've made MILLIONS from the dozens of site that I have.
  • How to build a HIGHLY profitable email list of people who want to train at your school and will spend money with you whenever you ask!
  • And much, MUCH MORE!
For example, in the short time since our last seminar, I've already perfected an array of new internet marketing strategies...
Check Out What Others Are Saying That Learned My MMA Blueprint
"Every system that you need to know how to use in your business is laid out for you. This is what all businesses that are failing should be doing right now" - Paul Fahey
"Small gym full of fighters, now I have 560 students and it's pretty much all do to the information that come's out of Master Lloyd's mouth!" - Greg Nelson
"I have a personal goal of getting to a $2 million dollar a year school and I'm 100% sure I'm going to do it using these techniques" 
- Daniel Sullivan
"You gotta do it if you know what's good for you, this stuff works. -You will get results, I PROMISE!" - Alberto Crane
"It's just AMAZING!!!" - Felipe Amarante
"The information is absolutely PRICELESS"
- Jamie Del Fierro
"It's been mind blowing, it's DOUBLED MY ENROLLMENT!" - Sam Scott
 - Paulo GUilaobel
"It's so much information that's being dispersed, all of it is usable and extremely effective. This is not a Gimmick, this is not Phoney, it's not a Game" - Yuseff Moore
"if your on the fence don't be silly, you guys gotta get off the fence and make a quick decision" - Johnny Ramirez
Check What My MMA BLUEPRINT Has Already Done For Others
Here's What To Do Next
Like I mentioned before, this book is free. All I ask is that you help me cover the printing and postage costs of $7.95 anywhere in the world!

Oh, and in case you're wondering...
There Is No Catch!
I know there are some websites out there that offer you something cool for free, but then stick you into some program that charges your card every month.

This isn't one of them.

There's NO hidden "continuity program" - and in case you're wondering why I'm doing this...

Well, there are actually a few reasons...

1. I wanted to do something super cool for MMA/BJJ school owners that would help them.

2. Because there are so many people that learned from me, took my stuff, tried to put a spin on it and now they want to be a guru. I said what the heck, I'm going to simply give the information away for free. (Just to be clear, I have mastermind and coaching members that have taken the blueprint and changed it to fit their needs. It's like learning jiu-jitsu, once you learn the basics, learn the core techniques, at some point you will develop your own style BUT it's still jiu-jitsu that you learned. Everyone that learned from me learned my MMA Blueprint, no matter what type of spin they attempt to put on it)

3. If you've attended my events or purchased any of my products I get another one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future. Or even apply to become one of Master Marcos or my private Coaching clients. ( We both run separate coaching programs these days.)

4. I'm kindof a show off... I'm not going to lie. I had this one idiot attempt to say what the MMA Millionaires did was a scam. Wanted to make people believe that it wasn't real, when everyone that attended my events knew for a fact how awesome my information was. How much it changed their lives forever! I want every BJJ/MMA school owner in the World to have my MMA Blueprint. I mean when you have old folks that don't even have a school giving advice to school owners, I'm sick of people throwing out conversion numbers and their stats without any real proof to back it up. I think 99% of what is said online is complete BS... so I thought it would be a breath of fresh air to publish the TRUE, show the actual stats and #'s behind what we do, and well... honestly, I just want you to think I'm cool. :)
Time Is Of The Essence...
Here's why...

I've made a limited run of copies of this book, and when they're gone... well, they're gone! (not sure if I'll print more)

If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.
Here Is My "You've Gotta Be Crazy" Guarantee
I, 100% guarantee that you'll love this book, or I'll return your $9.95 shipping & handling and let you keep the book anyway.

That's right. You don't even have to send anything back. Just email me or call the number on your receipt and I'll give you back your money with no question asked.

Sound fair?
This Is Truly A Limited Offer, So Claim Your FREE Copy Now Before They're All Gone...

Thanks for taking the time to read this letter and I look forward to hearing from you soon!

Lloyd Irvin Jr

P.S. In case you're one of those people (like me) who just skip to the end of the letter, here's the deal:

I'm mailing you a 214 page book, "My MMA Blueprint- The No Holds Barred Playbook For Growing Your Martial Arts School" (that retails at $29.95) for FREE. Yes, this book is free, and all you pay is $9.95 anywhere in the world.

There's not catch... no gimmicks... You will NOT be signing up for any "trial" to some monthly program or anything like that.

If fact, if you don't love the book - I'll even refund your shipping costs (and you don't have to ship the book back.)

So, Click the button below to get your FREE copy now. You won't regret it.
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